{"product_id":"the-psychology-of-selling-799838810","title":"The Psychology Of Selling","description":"\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eThis book is considered one of the strongest foundations for anyone who wants to master the art and science of selling. Brian Tracy breaks down what makes customers say “yes,” how top salespeople think, and the psychological triggers behind buying decisions.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eIt teaches you how to:\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eBuild unshakeable confidence and a winning sales mindset\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eIdentify customer needs and emotional drivers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003ePresent your product in a way that feels irresistible\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eOvercome objections with strategy instead of pressure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eClose deals faster using proven psychological techniques\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eIncrease your income by upgrading your personal and professional habits\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eThe focus is simple: you must improve yourself before you can improve your sales. Tracy gives you tools to control your mindset, influence perception, and communicate value in a way that creates trust and urgency.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eFor anyone in sales—insurance, real estate, retail, online business—this is a tactical handbook for transforming your conversion rate and your income.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The House Of Books ","offers":[{"title":"Default Title","offer_id":67784324874408,"sku":"02530","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/4024\/0040\/files\/5425471238.png?v=1793452305","url":"https:\/\/thehouseofbookslb.com\/products\/the-psychology-of-selling-799838810","provider":"The House Of Books ","version":"1.0","type":"link"}