{"product_id":"smart-pricing-799711764","title":"Smart Pricing","description":"\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eThis book is a slap in the face for anyone who thinks pricing is just “cost + margin.” If that’s still how you price things, you’re leaving money, market share, and competitive advantage on the table — and this book tells you exactly why.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eSmart Pricing dismantles amateur pricing thinking and exposes the real weapons used by companies like Google, Priceline, Amazon, airlines, telecoms, and retail giants to maximize profit:\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eValue-based pricing instead of cost-based nonsense. If you’re calculating margins from your expenses, you’re already losing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eSegmented pricing to squeeze every dollar from different customer types. Not all customers should pay the same — only rookies think so.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eDynamic pricing (real-time adjustments) used by serious businesses. If your price stays static, you’re predictable. Predictable means beatable.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eBehavioral pricing — the psychological tricks that control willingness to pay. Anchor them, decoy them, frame them, and they happily pay more.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eInnovation-driven pricing models (freemium, subscription, auctions). If you’re not reinventing how you charge, your business is stuck in 1998.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eThe authors show how smart companies weaponize pricing — not just to earn more, but to destroy competitors who price blindly.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eIf you’re building a brand, selling services, or running any business (online or offline), and you aren’t mastering price strategy, you’re basically choosing to make less money.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eThis book forces you to price intelligently, strategically, and ruthlessly.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The House Of Books ","offers":[{"title":"Default Title","offer_id":67784269365416,"sku":"02415","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/4024\/0040\/files\/5422375371.png?v=1793452100","url":"https:\/\/thehouseofbookslb.com\/products\/smart-pricing-799711764","provider":"The House Of Books ","version":"1.0","type":"link"}