{"product_id":"content-inc-799711765","title":"Content Inc.","description":"\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eThis book is the anti–startup playbook. Instead of building a product first like 90% of amateurs do (and then crying when nobody cares), Pulizzi forces you to build an audience first — and then monetize them with whatever product they’re already begging for.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eIf you skip this logic, your business will always struggle. Period.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eContent Inc. gives you the blueprint used by actual content-driven empires — not TikTok hobbyists:\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003e1. Find Your Content Tilt (your unfair angle).\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eIf you don’t have a unique, sharp angle, you’re invisible. Pulizzi practically calls you out for copying trends and expecting success.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003e2. Build religious-level consistency.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eMost people post for 2 weeks then quit. Pulizzi assumes you’re not that clown. He breaks down systems for publishing forever, not occasionally.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003e3. Turn casual viewers into a base you own — not followers you rent.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eIf your “business” depends on Instagram or TikTok’s algorithm, you don’t have a business. You have a ticking bomb. He forces you to build email lists, communities, and direct relationships.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003e4. Monetization comes last — and smarter.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003eInstead of launching random products and praying, you monetize based on what your audience already shows demand for:\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003ecourses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eservices\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003esubscription communities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003ebooks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003eevents\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman font-size-adjust: none font-kerning: auto font-variant-alternates: normal font-variant-ligatures: font-variant-numeric: font-variant-east-asian: font-variant-position: font-variant-emoji: font-feature-settings: font-optical-sizing: font-variation-settings: rgb\u003e\u003cspan style=\"font-kerning: none;\"\u003esoftware\u003cbr\u003eThis is the fastest, lowest-cost path to real money in content.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 14px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-family: TimesNewRomanPS-BoldMT; font-weight: bold; font-kerning: none;\"\u003e5. Scale through diversification — but only after domination.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\" min-height:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 12px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 12px; line-height: normal; font-family: \" times new roman none auto normal rgb font-size-adjust:=\"\" font-kerning:=\"\" font-variant-alternates:=\"\" font-variant-ligatures:=\"\" font-variant-numeric:=\"\" font-variant-east-asian:=\"\" font-variant-position:=\"\" font-variant-emoji:=\"\" font-feature-settings:=\"\" font-optical-sizing:=\"\" font-variation-settings:=\"\"\u003e\u003cspan style=\"font-kerning: none;\"\u003ePulizzi slaps the multi-platform dreamers: grow one channel to the top before touching a second one.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-kerning: none;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The House Of Books ","offers":[{"title":"Default Title","offer_id":67784241938600,"sku":"02416","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/4024\/0040\/files\/5422375621.png?v=1793451647","url":"https:\/\/thehouseofbookslb.com\/products\/content-inc-799711765","provider":"The House Of Books ","version":"1.0","type":"link"}