Influence (US)

In this new edition of the highly acclaimed bestseller, Robert Cialdini-the New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-describes the psychological process in people when they say yes and explains how these insights may be applied ethically in business and everyday settings.

Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use these techniques.

You'll learn Cialdini's universal principles of influence, which feature new research and practices so that you can become an even more skilled persuader-and, just as important, you'll learn how to protect yourself against unethical attempts at influencing you.

You may think you know these principles, but if you do not understand their intricacies, you may be ceding their power to someone else. Understanding and applying the principles ethically will cost you nothing and are deceptively easy. up by Dr. Cialdini's thirty-five years of evidence-based, peer-reviewed scientific research including a three-year field study on what leads people to change-Influence, New and Expanded is a comprehensive guide to moving others in your direction.