Content Inc.

This book is the anti–startup playbook. Instead of building a product first like 90% of amateurs do (and then crying when nobody cares), Pulizzi forces you to build an audience first — and then monetize them with whatever product they’re already begging for.

If you skip this logic, your business will always struggle. Period.

Content Inc. gives you the blueprint used by actual content-driven empires — not TikTok hobbyists:

1. Find Your Content Tilt (your unfair angle).

If you don’t have a unique, sharp angle, you’re invisible. Pulizzi practically calls you out for copying trends and expecting success.

2. Build religious-level consistency.

Most people post for 2 weeks then quit. Pulizzi assumes you’re not that clown. He breaks down systems for publishing forever, not occasionally.

3. Turn casual viewers into a base you own — not followers you rent.

If your “business” depends on Instagram or TikTok’s algorithm, you don’t have a business. You have a ticking bomb. He forces you to build email lists, communities, and direct relationships.

4. Monetization comes last — and smarter.

Instead of launching random products and praying, you monetize based on what your audience already shows demand for:

• courses
• services
• subscription communities
• books
• events
• software
  This is the fastest, lowest-cost path to real money in content.

5. Scale through diversification — but only after domination.

Pulizzi slaps the multi-platform dreamers: grow one channel to the top before touching a second one.